Are you afraid to make decisions? Sometimes too many options make us shut down and become frozen in place. But sometimes this causes us to make mistakes.
But if you want to grow your business, you first have to reach your customers where they are. And today, your customers are both on the street and online. So that’s where your marketing message has to be.
Lucky for you, this is easy with digital media. You can deliver your marketing message in as many formats as you like. Let’s look at the three most common digital marketing mistakes.
Digital Mistake Number One
You are Staying in Your Comfort Zone
It’s effortless to log in to Facebook or Twitter and create a post about your business. But if it’s easy for you, your competition can do the same thing.
Plus, depending on who buys what your business sells, there may be a better place for you to invest your time.
Digital Marketing Mistake Number Two
You are Ignoring the Corporate Sector
Pics of kittens and puppies may work on Facebook, but it’s not the same on MyOpportunity, an alternative to LinkedIn focused on professional social networking.
Regardless of your business, digital media helps you translate your message into the language your audience speaks. A professional audience is looking for information that makes their job easier.
For this audience, infographics are a great way to increase your business visibility and credibility. Two-minute explainer videos are another format you can use to broaden your network.
Digital Marketing Mistake Number Three
You are Using the Same Approach Everywhere
For companies who seek business-to-business customers, instead of creating a sales ad, you could try a different approach, like Trade First, a barter exchange where you trade what you have for the equal value of something you need.
The bottom line is that companies can use digital media to correct these three mistakes and grow their business.
A Few More Tips
It’s the variety of options that makes digital marketing so cool. What I find interesting is when I ask business owners about digital media, they immediately think I mean YouTube videos.
Well yeah, motion and sound make video engaging. And using this format to power your animated presentations, webinars, and courses is a surefire way to reinforce your message.
Combining print with audio and video is an excellent digital marketing tactic because it holds their attention and helps them remember your message.
Blog posts with audio clips are another combination that works well, especially when you add resource links to go in-depth on a topic you are talking about, like this great definition of digital marketing.
Audiobooks and podcasts are other digital media formats that have become wildly popular. And with digital signage, you can reach your audience in public spaces and on their devices.
The best thing about digital media is how you can leverage it. For example, you can use print invitations in conjunction with Facebook or Instagram announcements of your event. The camera in your mobile phone has become a digital marketing assistant. In addition to capturing digital business cards, it can scan the QR codes on paper business cards, brochures, direct mail, and promotional advertising.
Think of digital marketing as a river. The different media formats are the streams that keep your company’s growth flowing.
Whether you use the printed word, an audio podcast, an explainer video, or a YouTube webcast, your message is the common thread that flows through them all to enhance the visibility of your business.